All New 2021 Rolls Royce Ghost Reveal event - WORLD PREMIERE

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Rolls-Royce, as a brand, is going through a bit of a change. In addition to new cars, the famous British luxury brand has even updated its logo and “brand identity”. As cringy as a lot of that sounds, I actually get it. Rolls-Royce’s clientele base is actually getting younger and younger, with an average age in the early forties. So the century-old luxury brand needs to update both its image and its cars to a more modern era. The first car to get that younger treatment is this — the all-new Rolls-Royce Ghost.

The previous-generation Ghost was designed due to a demand from Rolls-Royce customers for something more subtle, something less ostentatious and something a bit easier to use everyday. The last-gen Ghost was designed for customers that wanted to actually drive their car most days and if they wanted a chauffeur, it was still appropriate. For this new generation, Rolls-Royce again listened to its customers and decided to given them something all-new, with a greater focus on dynamics, style and comfort.

This new Rolls-Royce Ghost is built on the brand’s new all-aluminum architecture, the same scalable architecture that underpins both the Phantom and Cullinan. Which means the Ghost is no longer built on the old 7 Series platform, so the jokes about it being a gussied up 7 Series should finally die. This new chassis is more structurally rigid than before, while also providing better balance, comfort and acoustic insulation than before.

The V12 Lives On
In addition to that new architecture, the Ghost also gets a bespoke Rolls-Royce engine, no longer using a BMW-sourced one. So it gets the same 6.75 liter twin-turbocharged V12 as the Phantom and Cullinan, which develops 563 horsepower and 627 lb-ft of torque. Interestingly, that hulking engine is mounted entirely behind the front axle, as Rolls-Royce has pushed its aluminum suspension subframe mounts as far forward as possible. This was done to give the Ghost as close to a 50/50 weight distribution as possible.

That’s not something you typically hear Rolls-Royce caring about, as that sort of balance is typically done for sharper handling. However, Rolls-Royce is adamant that its customers want something a bit more engaging to drive, with this new Ghost.

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