2021 Mercedes S-Class Unveiling

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Mercedes-Benz is shaping the next generation of contemporary and individual mobility with innovations that focus on people. The S-Class stands for the fascination of the brand and defines the automotive luxury segment. The new luxury saloon can be experienced with four senses – sight, touch, hearing and smell. At the same time, it offers a multitude of innovations, for example in terms of support, protection and interaction. Mercedes-Benz has already presented selected highlights of the new S-Class in three episodes of “Meet the S-Class DIGITAL” in recent weeks. The finale of the digital format now allows journalists and multipliers to experience the world premiere on me media. Representatives from top management will present the innovations of the top-of-the-range model in detail: Ola Källenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG, takes the viewers on an exclusive test drive. Gorden Wagener, Chief Design Officer of Daimler Group, explains the details of the design philosophy. Britta Seeger, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, responsible for Sales, shows which innovations define the customer experience and Markus Schäfer, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, responsible for Daimler Group Research and Mercedes-Benz Cars COO, discusses the advanced safety technologies. The manufacturer will provide insights into the ultra-modern production facility of the S-Class: it will be the first production vehicle to be built at “Factory 56”.
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Maybach (Майбах)
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